When you hear the term “branding” what first pops into your mind is mental image of a rancher searing his mark into his cattle’s hide. Don’t worry the product branding is not quite that painful, however it trails along the same principle. You want to “burn” into the consumer’s mind the image of your brand.
While putting it in a more simple way product branding is the way a product interacts with its customers through logo, design and messaging. It’s not easy to get satisfaction with one product branding definition because branding elicits an emotional connection in customers. If it’s done in a right way product branding can be maintained and produce a firm, well-connected connection throughout the life of the product.