Social media and digital marketing are evolving constantly, therefore it is important that your advertising strategies should evolve at the same speed. Be experimental and don’t hesitate in trying new things. Here is in this article we have enumerated 11 Digital Platforms and Tips to Improve Your Advertising Strategy.
This marketing platform is the Chinese model of Facebook and Twitter, together. Having more than 650 million users, and it’s a new enough platform that companies beginning to market on it are not swimming in a crowded ocean. For targeting East Asian market, WeChat is necessary. A combination of content and affiliate marketing on this platform is likely the most effective strategy.
Facebook to Instagram integration
By simply linking your accounts now you can push your metric-driven Facebook ad campaign to Instagram. Earlier the ads on Instagram were only available to major corporate players, but now you can use the images you already know and have solid engagement on Facebook directly on Instagram for your medium to small sized business.
AdWords call-only advertisements
Google is launching numerous call-only PPC campaigns that drives phone calls. The reason behind this is the fact because with online leads and newsletter subscribers people fill out multiple forms, request quotes and join several newsletters but eventually forgets what information they have requested and fall off. AdWords call-only ads give the person one option — to call. It’s a great way for connecting with a real people, which greatly increases the chance of a follow-up conversation.
Being one of the biggest mobile social platforms in the world today Snapchat has become very essential for targeting futuristic audience. Snapchat provides amazing advertising solutions therefore it would be very beneficial for businesses in coming years. Snapchat geofilters are very useful as brand awareness, brand-building and brand engagement experiences with consumers.
Videos aids businesses amuse and engage their audiences through visuals, colors, sounds and music. Videos can hugely increase the consumption of your content that will consequently, will increase the brand awareness and expertise while driving traffic to our website. According to a research by the Web Video Marketing Council, 96% of B2B marketers are using video in their content strategy due to the good results.
Native advertising is the practice of using content to build trust and engagement with potential customers. Native advertising allows brands the opportunity to create high-quality authentic content that is optimized for engagement when possible.
External Content Marketing
As an alternative to starting a blog for your own business, you can generate content to be syndicated on other publications. Try focusing on context aware content which generally refers to knowing about online habits, social preferences and location of your prospective clients and writing engaging content as per their requirement.
With the consistently growing number of instagram users, brands that can advertise their products and services visually can benefit greatly – given they are able to define their target audience properly.
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Instead of marketing directly to a large group of consumers, you instead appoint influencers to get out the word for you. Influencer marketing often goes hand-in-hand with two other forms of marketing: content marketing and social-media marketing.
Context Aware Content
Content is still the King but writing simple content will lead you nowhere. You cannot anticipate to get substantial response by writing some generic content. Instead of focusing on mobile-compatible and modified content, its high time to pay attention to the environment and behavior of your potential customers. Context aware content generally refers to knowing about online habits, social preferences and location of your prospective clients and writing engaging content as per their requirement.